Craig McHugh
Craig McHugh
adverse drop effect flash gross inventory lower margins memory prices resulted sales
There was a drop in flash memory prices in the quarter, with a precipitous drop in prices at the end of the quarter. This had a significant adverse effect on our sales in the quarter, and resulted in lower revenues, lower gross margins and inventory write-downs in the period.
apple claim legal patent tried
Apple tried to claim invention, but this patent dispels that. We are going to look at all the alternatives that the patent provides. We can look at legal remedies.
expenses few focus further increase level lower next operating overall plan reduce
In the next few quarters, we plan to further lower our inventory, reduce our overall level of operating expenses and we will increase our focus on our higher-margin businesses.
defense plan vigorous
We plan to be very vigorous in the defense of our intellectual property.
invention patent protect
The patent application was to protect our invention. As you can see . . . the invention is significant.
becoming efforts focused invested marketing mp3
We had under invested in the marketing efforts of X-Fi as we focused on becoming No. 2 in the MP3 segment.