Cyriac Roeding
![Cyriac Roeding](/assets/img/authors/cyriac-roeding.jpg)
Cyriac Roeding
Cyriac Roedingis a German-born entrepreneur and angel investor mainly active in Silicon Valley. He is a former EVP of CBS, where he started the mobile division, and then became an entrepreneur-in-residence at Kleiner Perkins Caufield & Byers. He is currently the co-founder and CEO of shopkick, a mobile shopping application, which as of January 2015 had 10 million users in the United States and 200 brand and retail partners, including Macy’s, Best Buy, Target Corporation, Old Navy, Crate & Barrel,...
celebrity consumers content entertainment experience generation near news next packaging represent rich soon text video visual wireless
Consumers want to see news and be a part of celebrity happenings as soon as video is available. 'CBS Alerts' represent the next generation in wireless news and entertainment content by packaging text with a more rich visual experience in near real time.
business world next
The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.
thinking phones cells
When the next generation of content is developed, we have to think in a totally different way. Think about it more symbolically. The main story that you see on the TV screen is maybe like the living room of a house. But there are various other rooms in this house that you will otherwise never see. But if you use the Internet, you find out what's in the attic. And if you use the cell phone, you find out what's on the first floor. And on another medium, you find out what's in the cellar.
alert audience news stay street touch walking watch
We want our audience to be able to stay in touch so if they?re walking down the street and they get a news alert and they want to see more, they can also go watch it on TV.