Dan Fellman
Dan Fellman
north people telling time
I've been telling people for a long time that I think it's content-driven. I don't think we had a film that jumped out for people this weekend, ... North Country.
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I'm very pleased with (the opening) considering what's going on in the world. I believe that certainly part of our potential audience was lost to war coverage. We have a movie that appeals primarily to young males and older males and I think that's the audience that spends more time watching (war) coverage. But, hopefully, we'll recapture that group sometime during the week or maybe next weekend.
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By Wednesday, we'll pass the largest R-rated movie ever, which was 'Beverly Hills Cop' with $234 million. We're opening 39 IMAX runs this week. The picture looks sensational and I think we'll get our core fans to come back and reload this weekend.
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We are thrilled to see the IMAX DMR version of this classic story continuing to generate substantial box office returns, even in its second season.
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We are thrilled with the unprecedented box office performance of Harry Potter and the Goblet of Fire in IMAX theatres. The IMAX release helped contribute to the overall excitement surrounding the Harry Potter campaign as well as the theatrical success of the film.
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We are tremendously pleased with the opening weekend results for 'Harry Potter and the Goblet of Fire' in both IMAX and conventional theatres. The unique experience that IMAX theatres offer moviegoers is generating incremental revenue for our event films, proven by this giant record-setting opening weekend and advance ticket sales at IMAX theatres. We look forward to continued success as we enter the holiday season.
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We're having another fabulous year. A lot of people are crying wolf early.