Dana Gleason
Dana Gleason
dream gear last lifetime magazines material people truly
Our packs are for people who truly use the gear and don't just read the magazines and dream about it. And it will last 15 to 17 years. The material has a lifetime guarantee.
became building course hip sack stuff turned
I wanted something simple. Over the course of a weekend, I turned out a hip sack that became a precursor to the stuff we're building now.
allowed build direct found instead pack paid people production selling using value
We found that we're better off controlling production here and selling direct to the people using it. It has allowed us to let the value that we build into the pack be paid by the customer, instead of an intermediary.
great reality stuff worked
The reality is it was too complicated. We had stuff that worked great when it was used properly.