Daniel Butler
![Daniel Butler](/assets/img/authors/unknown.jpg)
Daniel Butler
driven drives faster five last market newness today trends turn
Newness drives sales. Today there is more newness in the market than in the last five years. There is a faster turn in trends driven by the industry.
desirable
The more desirable the merchandise, the more desirable it is to be shoplifted.
awareness high level problem public reacting retail retailers technology trend using
It is a challenging problem for retailers. I think you're going to see retailers reacting to this trend by using technology as a deterrent. There's a high level of awareness around the retail public already.