Dannielle Romano
Dannielle Romano
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People are witnessing how interested consumers are in experiencing digital music, consuming it that way, and having the convenience of consuming it that way. It's a quickly growing, voracious audience.
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Initially, a sample sale was for 'insiders' only. It started as a designer thanking his friends and the editors who'd helped and supported him by selling designer clothing to them at extremely low prices. Now everyone is getting in on the act.
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All of the worst stereotypes about women and shopping come true at sample sales. But if you have a chance of getting a fabulous pair of shoes for 10 per cent of the retail price, it might be worth throwing an elbow for.
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It will mean more choices. The ability to actually make money with very targeted advertising from an online presence is going to make a lot more terrestrial stations viable online.