David Carey
David Carey
ad category fact fresh market matter points room stock time trying unique
It's like trying to time the stock market; it doesn't work. The fact that the ad market is up or down so many points doesn't matter to us. There's always room in every (magazine) category for a fresh and unique take.
accept ads break format high people yorker
People often say, 'We'd like to do something in The New Yorker that's never been done before,' but we have high standards. There are some ads we don't accept if they break the format of the magazine.