David Carter
David Carter
attention brand continuity corporate equity growth hitting league overall together
Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.
front generate money woman
She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.
farm historic
If anything should go on the historic register, this farm should. It was a showplace.
face fell flat literally people remember
If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.
afford company draw looking milk nike paying risk smaller worth
They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.
fellow local message neighbors safety
When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility,
brand point reason
With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.
gas goes paying price
The price of gas was still around $2.75 in Murphysboro, and in Carbondale it was $2.99, ... In Carterville it was $3.59, and with my Sam's discount, I'm paying $2.96 before it goes up.
bad benefit difficult fires given perpetual putting shine spotlight
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode?
ability athlete boils tiger whether woods
Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.