David Carter
David Carter
brand point reason
With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.
bad benefit difficult fires given perpetual putting shine spotlight
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode?
ability athlete boils tiger whether woods
Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.
burned consumers entire generation known less nike
For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.