David Carter
![David Carter](/assets/img/authors/unknown.jpg)
David Carter
ability athlete boils tiger whether woods
Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.
brand point reason
With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.
gas goes paying price
The price of gas was still around $2.75 in Murphysboro, and in Carbondale it was $2.99, ... In Carterville it was $3.59, and with my Sam's discount, I'm paying $2.96 before it goes up.
burned consumers entire generation known less nike
For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.
baggage clear companies emerging fortune good kobe lacks litter pick rap sheet star steer work
The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.
benefits married past served
He's always said he would be very careful, and in the past he has served well. But things are very different now. He's married to someone who benefits from those votes.
economic embrace everyday exposed fan gets hockey solid sports time
But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.
agents attempt baseball behind diminish latest market order players succeed
In order for baseball to succeed in this latest attempt to go global, you need the players and their agents to get behind it. You need players to market the game, not diminish the game's stature.
martinis races saying three wonder
There's an old saying about martinis ? one's not enough and three is too many. Races out here, one is not enough and you wonder if two is too many.
added alongside fighting fights-and-fighting marketing merely perceived player prove shelf space
Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.
bad benefit difficult fires given perpetual putting shine spotlight
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode?