David Hallerman
David Hallerman
came dazzling few great growth increases internet last mainstream possible small spending truly
The spending growth is impressive, but shouldn't come as too great a surprise. These dazzling increases are possible in part because growth came from such a small base. And in the last few years the Internet has truly become a mainstream medium.
driven growth mainly
The growth will be driven mainly by search.
behavioral behind engagement great interests key marketing media rather revealing search success users
Behind search advertising's great success is self-targeting users revealing their interests by the keywords they enter. As with search, self-targeting rather than media manipulation is the key to engagement marketing or behavioral advertising.
advertising ask behind comparing european market online specific talking western
Comparing the European online advertising market to that in the US, you could say that Europe is about two years behind the US. But then you have to ask the question, are we talking about all of Europe, just Western Europe or a specific nation?