David Jernigan
David Jernigan
behalf lacking prevent reduce work
At the end of the day we know how to reduce and prevent underage drinking. What is lacking is the will to put what we know to work on behalf of our youth.
advertising alcohol available change exposure leave percent reduce television youth
This change would leave 79 percent of television programming available for alcohol advertising and would reduce youth exposure to alcohol advertising by 20 percent.
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The industry can do a better job at protecting kids from these ads. Kids are not even a legal audience for this industry. If kids are more likely to see the ads than adults are, then the industry is wasting a lot of money. In addition, they are putting kids at higher risk than they need to be.
boys drinking expect expected girls people teenage younger
People expect teenage boys to drink. They have not historically expected girls to. Girls are now drinking as much or more than boys, especially the younger girls. They are drinking liquor. The boys are still drinking beer.
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The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.
bad drop people stations watch
If people didn't watch the show and (it would) get bad ratings, stations would drop it and that's what happened.
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This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.
decision felt viewers whether
We felt like it was a decision our viewers had to make - whether it was appropriate or not - for themselves.