David Marra
David Marra
companies competition entering fairly japan japanese nature needs spend time understand unique
Multinational companies entering Japan often don't spend enough time to understand the nature of the competition here, which is usually fairly fierce, and the so-called unique needs of Japanese consumers.
complexity grand growing love vision
I love that they have such a grand vision but they can't underestimate the complexity of growing in the U.S. market.
consumers convincing japanese lower people prices quality takes
People like lower prices if they can get the same quality, but convincing Japanese consumers of the quality takes a lot of time.
concept consumers embracing japanese process
Japanese consumers are in the process of embracing the concept of value.