David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
fun winning play
Play to win, but enjoy the fun.
senior men ideas
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
humor creativity thinking
The best ideas come as jokes. Make your thinking as funny as possible.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
brands products
Within every brand is a product, but not every product is a brand.
awkward marketing purpose
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
friday creativity fancy
Creativity Is a fancy word for the work we have to do by Friday.
humor marketing failing
Great marketing only makes a bad product fail faster.
alarms sound advertising
Sound an alarm! Advertising, not deals, builds brands.
kings book reading
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.
faults worst interest
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
obscure headlines reader
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
achievement grows products
You make the best products you can, and you grow as fast as you deserve to.
fun people design
Where people aren't having any fun, they seldom produce good work.