David Ozgo
David Ozgo
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A middle-class man making $40,000 might not be able to buy a new BMW. But he can buy the occasional bottle of vodka for $35 a bottle. People are drinking less than they once did, but they are drinking better.
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The big difference between beer and spirits is that spirits like vodka and Scotch offer consumers a wide range of flavors and mixable options and you can buy them in a range of price points.