David Paine
David Paine
carefully change considered mighty months question spent team various whether
The Mighty Ducks' organization very carefully considered the question of whether to change the team name, and spent many months evaluating various options.
both current ducks formal included keeping majority mighty name nearly process research season sort support supported survey telephone ticket
The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two-thirds, supported some sort of name change.