David Poltrack
David Poltrack
basis comparable highest last levels overall percent since television viewing weekly year
For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.
abandoning basically challenges internet medium people perception taking television viewing
This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.
accustomed becomes daily diet industry traumatic
In an industry that is accustomed to a daily diet of ratings, it becomes a little traumatic for everyone when you don't get them on time,
bottom came line normal people television
The bottom line is people came back to television in a very normal way.
answer backup built operate question system
The long-term question for Nielsen to answer is: Where is the redundancy? To operate on a real-time basis, doesn't a system have to have a backup redundancy built in?
last network next pervasive strong succession television year
Last year was a very strong network television year. 'Desperate Housewives' was the next show in a succession of hot, talked-about, pervasive network television programs.
devalue exactly mix network
There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.
advice wrong
We don't like to say the advertisers are wrong. But we think they're getting a lot of wrong advice.