This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.
There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.
We don't like to say the advertisers are wrong. But we think they're getting a lot of wrong advice.
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