David Rockwell
David Rockwell
David Rockwell is an American architect and designer. He is the founder and President of Rockwell Group, a 250-person award winning, cross-disciplinary architecture and design practice based in New York City with satellite offices in Madrid and Shanghai...
NationalityAmerican
ProfessionArchitect
CountryUnited States of America
great job series
You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant.
compete level romance scale series showing travel
We're showing the romance of travel at a different scale -- not at the level of a whole building, but as a series of experiences on the inside, on a scale that doesn't try and compete with the Saarinen building.
based change conditions core dna key pieces series
The key is to have a kind of core DNA - a series of pieces that are part of the look of the restaurant, that change and morph based on conditions in each case.
both chance collage created detroit enter entering existing feels gives historical sound space stage
What we've done (in Detroit) is created a movie set so it gives movie-goers a chance to enter a space that feels like a sound stage and in fact, is very sound-stage-like in how it's set up, ... But the set that you're entering into is a collage of both existing and historical Detroit buildings.
almost creates landmark people
It creates a kind of landmark that people know when they go to Rosa. It's almost like an oasis. It's kind of cool; it orients you.