David Schatsky
David Schatsky
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It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.
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Longer term adoption will depend more on business models and content offerings than on the technology or devices. Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content.
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I think there are really two classes of problems. First is the availability of the Web site, particularly Web site outages and performance. Many customers were turned away because there were sites that couldn't handle the volumes. The more serious problem is fulfillment -- getting the goods into the boxes and getting them into the hands of the shippers.
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It's a big impact on the rest of the year, too. Customers may go to a competitor's site and never come back.
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To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.