David Schatsky
David Schatsky
consumers eating entirely habits internet newspaper spend surprise time
It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.
capture carriers create focus gadgets marketing messages parents responsive separate teen teens trendy value whereas wireless
To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.