David Sternberg

David Sternberg
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Soccer in America has never been stronger or more popular at the youth and amateur levels. Fox Soccer Channel has long played an integral role in the promotion of grass-roots soccer in the United States and will continue to lead the way with the launch of FC Fox this spring.
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Theoretically, as long as we have waste in place, the statute says we need to do five-year reviews.
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We wanted to bring the branding and positioning of the network more in line with the actual programming content. We felt that the previous branding wasn't as reflective as it could be for the kind of programming on our network. We wanted to align the network clearly with the tremendous growth of soccer in this country, and one of the things we're focused on is bridging the gap between doers and viewers, getting people who may participate in soccer and bring them into the tent as viewers.
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We are very pleased to be partnered with My TV in the expanding television markets of Nigeria and Ghana. Since our entry into the African market two years ago, it has been exciting to see the demand for first-rate international sports programming continue to grow.