Dean Haskell
Dean Haskell
broaden extension healthier introduced items menu women
McDonald's has introduced healthier menu items to broaden their appeal, particularly to women and specifically to moms, and this is just an extension of that.
company comparable difficult expectation forward high market momentum sales
The market has a high expectation for comparable sales going forward but it may be difficult for the company to keep this kind of momentum going forward.
reason sell
There's no reason for McDonald's to sell real estate.
approach business core management suffer
Management is conservative and has a slow-and-steady approach that will not let the core business suffer at the seduction of hyper-expansion.
adding adult buy primary
You get the customer, the primary customer, which is the child, in the door, and then the adult will also typically buy something else, adding to revenues and profits.
company comparable concerned enters expect forward gains growth levels mid next percent period sales sustain tougher year
We're concerned that McDonald's may not be able to sustain these levels of comparable sales gains over the next 8 to 9 months. We expect sales growth going forward to be in the mid single-digits of between 4 to 6 percent as the company enters a period of tougher comparisons from a year ago.
asia europe glad mean sales sucking turned wind
We're glad to see that sales in Europe have turned around. McDonald's said nothing about Asia so that could mean that they're still sucking wind there.