Didi Chadran
Didi Chadran
aware based concerned earth equally grow home information might people surround themselves thinking
But when you get to earth-friendly stationery and home decor, you have to do a lot of extrapolating. Based on the information we had, our thinking was that as people grow more aware and are more concerned about the things they put into and on their bodies, they might grow equally concerned about the things they surround themselves with in their homes.
huge stay
We didn't want to stay up all night, but I still think that's a huge untapped market.
convince family
We used it to convince our family and friends we weren't crazy, that this wasn't just a whim.
both dollars environment felt green industry mixed ok record track voted
We both felt it was OK for me to be in an industry that had a mixed track record with the environment as long as we voted with our dollars for green alternatives.