Don Freytag
Don Freytag
automatic consumer entry gives
It gives us kind of an automatic entry into the consumer mind-set.
friendly imagery nose opportunity people perceived saw served terribly turned wine
Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.
brand california expect leading three wine within
We expect this will be a leading California wine brand within three years.