Don Knauss
Don Knauss
beverages commitment current fewer guidelines industry mark nutrition offer provide schools similar
These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S..
avoid consumers diet found people regular sugar sweet taste
We've found that as people age, their taste shifts. That's our sweet spot. These are consumers who don't go for the diet colas because of the taste and they want to avoid the sugar in the regular cola.
ability adapt beneficial change coming consider customers deep historic missing rapidly relationship risk strengths system today willing
We have had a deep and mutually beneficial relationship with our bottlers for more than 100 years. One of the historic strengths of our system has been its ability to change and adapt as our consumers, customers and competitors have changed. Change today is coming more rapidly than ever, and if we aren't willing to consider change, we risk missing out on growth.