Doug Murphy
Doug Murphy
The following is a list of characters from the NBC/ABC American comedy-drama Scrubs...
beholden biggest consume content dynamic expect five half largest media producers reach realizing
Telecom is realizing that they can end-run the networks. For content producers such as ourselves, it's a very dynamic time, because we now have an alternative. We don't have to be beholden to just the broadcasters. They're still the largest way to reach the biggest audience. I don't expect they'll ever go away, but I do think that, in five years, half of the media we consume will be on-demand, and the other half will be linear.