Duane Sword
![Duane Sword](/assets/img/authors/unknown.jpg)
Duane Sword
aspire attentive best build enabling hope opposed people problems products solve talk test trenches trust trusted
As a way to build relationships, trust and credibility with customers, if you talk about problems and how to solve them as opposed to products and what they can do, people are a lot more attentive to that. The best thing you can hope to aspire to in test and measurement when you are in the trenches enabling other people to succeed, is to be a trusted advisor.
attributes deep domain functional knowledge people technical
It's not just the deep knowledge about the technical specs or functional attributes of IMS people are thirsting for. It's the more pragmatic, pre-planning domain knowledge they want.