Ed Goren
Ed Goren
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We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,
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We have reasonable geographical distribution this time around. You're not looking at New York-New York or Giants-Angels. We're going to be fine.
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I think the concept is a wonderful concept. It'll be carried on television. Because of the nationalism involved, it could take on greater meaning in countries like Japan or the Dominican Republic or Venezuela than perhaps it would in the United States. But because of the nationalistic feeling, it could be a nice little launching pad because it is played in March. I think it's an interesting concept that should grow over the years. If you give it time, five or six or seven years from now, this could be a nice addition to the sports landscape and a big event.
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With the hurricane bearing down on Florida, he is taking care of his family. He might still be available. With hurricanes, you never know. It might totally miss Florida, and if that happens, he will be joining us when he can.
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When we began to consider the type of play-by-play announcer that we wanted to lead our BCS coverage, we knew we needed someone that would look at this as something more than a job, and for that, we didn't have to look very far. Thom's passion and enthusiasm for college football, combined with his big-game voice, made him the perfect choice. I am positive that college football fans from coast-to-coast will enjoy listening to him next January.