Ed Razek
Ed Razek
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For viewers to leave their TV sets during the Super Bowl to log on to the Victoria's Secret's site is amazing.
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It's the Super Bowl for supermodels. The first year, there was some difficulty getting models. They had no point of reference. Since then, I can't think of a single model in the world that hasn't been in the show that we've wanted to have in the show.
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It's huge news for the web, huge news for the computer, huge news for the Information Age.
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It's fashion, and we just can't always use the same way to promote the brand.