Eric Bolesh
Eric Bolesh
advances benefits competition early gained generation generic given goals launch market outweigh patients plan product ready realistic savings scientific setting start switching
Setting realistic goals and having a well-thought-out plan is important. Generic competition in any given market is inevitable. Start your next- generation drug development early -- just after product launch -- and be ready to show patients that the benefits gained from the scientific advances of a next-generation drug outweigh the savings that come from switching to generics.