Eric Snider
Eric Snider
agree ask data key list mail majority marketers multiple names ongoing owners question whether
A key question marketers need to ask is whether they will be able to use enough data that list owners will agree to keep their data in on an ongoing basis. You need to be able to mail the majority of list names or mail some names multiple times.
dominated inside presence shut stopped
Defensively we stopped their penetration, shut down any inside presence and dominated the glass.