Eric Sorensen
Eric Sorensen
attracting declined seeing segment success
We are seeing a lot of success in the ski/wakeboard segment in attracting new boaters, while pontoons have declined substantially in this area.
benchmark best brands change clearly engines gap improving industry longer produced producing quality result segment terms top
The EFI four-stroke segment is still the benchmark of the outboard industry in terms of quality and satisfaction. From top to bottom, there are some outstanding engines being produced in this segment. However, the brands in the DI two-stroke segment have made some substantial improvements in 2005 and they are clearly producing some of the best engines in the industry. We also see a change in that carbureted four-strokes no longer outperform EFI two-stroke outboards as a result of EFI two-strokes improving and carbureted four-stroke engines declining. The gap between the two four-stroke technologies is now the widest we have seen.