Erica Archambault
Erica Archambault
chose create energetic fun mood segment song stretch
The stretch pant is a big and well-known segment for us. We chose the song because we wanted to create an upbeat, energetic and fun mood for the spring.
create events jeans party shopping
Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.
abandoning almost audrey funky hepburn people stylish trying
It's not funky but a more stylish look for women, almost reminiscent of the Audrey Hepburn era. And we're not abandoning the basics. We're trying to show people that we're about more than just basics.
options
There are a lot of options with stripes.