Erik Lomis
Erik Lomis
consider good less pleased start
It's off to a good start and we're pleased with it, particularly when you consider that it's a very inexpensive film (costing) less than $20 million,
denzel main reasons
I think one of the main reasons it did so well was Denzel Washington,
absolutely avid boxes core definite demo females great hopeful loved percent repeat run top
The core demo of young females absolutely loved the movie and are the most avid repeat viewers. It's a great start. We're hopeful for a long run this summer. It's 70-30 percent female. For the core group, it was 85 percent in the Top Two Boxes (excellent and very good) with a 72 percent definite recommend.
across areas beginning break country four good holidays light next percent pleased roll roughly school spring
We're very pleased with that number, particularly in light of how well 'Bringing Down the House' is doing. We're off to a really good start. It's the beginning of spring break and the school holidays roll across the country over the next four weeks, roughly at 20 percent different areas a week.
designed million money north
We're going to make money with this picture. It was designed so that if it (grossed) $20 million or more we would do well. From what we know right now, it's going to go significantly north of that.