Erik Qualman
Erik Qualman
Erik Qualman is an American author of Socialnomics, which according to WorldCat, is held in 1090 libraries. He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. In 2012 he was a finalist for the Most Likeable Author Award alongside Seth Godin and JK Rowling...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
success media choices
We don't have a choice on whether we DO social media, the question is how well we do it.
powerful party successful
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
character kids tools
Language is always evolving. It's difficult to read Shakespeare now because language has shifted. Similarly, kids these days can get to the point really quick in about 140 characters or less because of these new tools.
jobs hunting finding-yourself
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
wall tools etc
That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.
mindset should
Everybody's got the mindset that everything should be measurable.
easier
The easier things are to buy, the more we consume.
want heard folks
Folks want to be listened to, they want to be heard.
jobs counter-culture together
It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.
world links four
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
information needs social-media
To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
strong integrity thinking
Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.
technology thinking media
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
referrals priceless ownership
Consumers are taking ownership of brands, and their referral power is priceless.