Fern Mallis
![Fern Mallis](/assets/img/authors/fern-mallis.jpg)
Fern Mallis
Fern Mallisin Brooklyn, New York, was the Executive Director of the Council of Fashion Designers of Americafrom 1991-2001, and created 7th on Sixth productions or New York Fashion Week as it is known today. She was also Senior Vice President of IMG Fashion from 2001 to 2010. She is currently President of her own international fashion and design consultancy, Fern Mallis LLC. Mallis received her BFA from University at Buffalo...
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The celebrity thing is a major component. The celebrity partnership in fashion has been very important for many years.
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I think the celebrities are part of the shift from the supermodel moment, and they are bringing new energy to the industry, ... They are our ambassadors of fashion now, and they use their fame and notoriety and celebrity to bring attention to the industry and to the brands -- whether they are making them, selling them or wearing them.
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In fact, the mayor's office just called to see when he could come over.
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This is where it starts. This is where the buzz goes, happens and emanates -- and is sent out worldwide.
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Fashion and computers are going to have a very long and healthy life together. We're just learning what these marriage proposals are and I think there's all kinds of exciting possibilities.
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It starts with our agreement with Bryant Park. They're very, very important.
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We instituted a new system of runway passes and limited the number of photographers. There was a problem last season; we listened; we paid attention.
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We are proud to bring the excitement and talent at our shows to people all over the world who love fashion. We are continuing to connect the global fashion community.