Frank Cooper
Frank Cooper
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It turns out that the majority of Dew drinkers have voted in favor of the new 'tuned up taste' of Diet Mountain Dew. Their seal of approval makes this a great time to introduce everyone- both new and veteran Dew drinkers- to the new taste of Diet Mountain Dew.
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With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion. The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers.
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Today it seems obvious to everyone that, of course, you have to be in the digital space or at least have a presence on the Internet. But if you rewind five, six, seven years ago, it wasn't so obvious then. There was a lot of trepidation and concern about how consumers would adopt it, ... John was one of the first to make that bold step forward. He was saying, 'We don't know how it's all going to turn out, but we do know the impact is going to be significant. We need to play today so we can be effective tomorrow.'