Frank Gens
![Frank Gens](/assets/img/authors/unknown.jpg)
Frank Gens
adapt business changes changing close comfort companies dynamics industry likely meet product quickly relationships service stay succeed swamped taking zone
The companies that can quickly adapt their business models, product and service offerings, and industry relationships to meet the industry's changing dynamics will be the ones to succeed in the long run. And with all these changes taking place, the companies that stay too close to their comfort zone will most likely get swamped by the innovators.