Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
energy issue mainstream nuclear power
Nuclear power is a new issue. This could become the mainstream energy issue fast.
advise job people situations
My job is to get people out of situations like this. But I wouldn't know what to advise him.
agree decisions vote
Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.
admit baseball brought card collection consultant fanatic figured hate heard hired love political yankee
Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.
decide flip great matter middle seconds three watching whether
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.
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His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
communication thinking make-you-think
The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
together way divided
We are so divided, and we recognize that we're divided, that we're looking for ways to come together.
knowing understanding important
The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.
powerful way sides
"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.
powerful america liberty
The most powerful visual in America today is actually the Statue of Liberty.
meaningful simple thinking
When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's very understandable and meaningful.