Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
Frank Luntz quotes about
our-generation guy generations
I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain.
emotional tears way
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
determination people principles
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.
execution principles different
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
support irs guarantees
Nothing guarantees more applause and more support than the call to abolish the IRS.
fundamentals environment problem
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
fighting battle minimum-wage
If you're fighting against a minimum wage increase, you're fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.
voters purses irs
Most voters would rather have their purse or wallet stolen than be audited by the IRS.
guts
Politics is gut; commercials are gut.
mistake trying acknowledge
We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.
successful winning careers
Richard Nixon's career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point - incredibly successful. The idea of winning 49 states, incredible.
couple book successful
This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.
problem politician used
Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.
together way divided
We are so divided, and we recognize that we're divided, that we're looking for ways to come together.