Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
Frank Luntz quotes about
difficulty gop greatest rank
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
decide flip great matter middle seconds three watching whether
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
okay wisely
It can be done more wisely and effectively, or hey, not at all! We're okay with that too!
arms emotion home passion reaction respond somebody viewer wave
If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds.
energy issue mainstream nuclear power
Nuclear power is a new issue. This could become the mainstream energy issue fast.
admit baseball brought card collection consultant fanatic figured hate heard hired love political yankee
Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.
agree decisions vote
Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
job
My job as a pollster is to understand what really matters.
companies power
We as Americans assume that big companies are bad, and big power companies are even worse.
punch yell
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
committee hired members national straight truth
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
business cannot corporate explain understand worst
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.