Fred Seibert
Fred Seibert
Frederick "Fred" Seibertis a serial entrepreneur and American television and film producer. He owns Frederator Networks, Inc. and Frederator Studios. Seibert has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks, and is an angel investor in several technology and media start-ups. He has produced live action and animated programs for cable television, and the internet, and began his professional career as a jazz and blues record producer...
NationalityAmerican
ProfessionBusinessman
Date of Birth15 September 1951
CountryUnited States of America
I come from a time when pop music was the coin of the cultural realm and in a certain way was the only coin of the realm; movies didn't matter as much, and not TV - it was all about pop music. In the era when I started - which was the early '60s - it was all about singles leading to albums.
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.