Gabriel Abaroa
Gabriel Abaroa
Gabriel Abaroa Jr. is the current president & CEO of the Latin Academy of Recording Arts & Sciences, which presents the Latin Grammy Awards. LARAS was established in 1997 and the first Latin Grammy Awards took place in 2000...
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The Latin GRAMMY Street parties serve a number of purposes, ... Most important is to connect with Latin music enthusiasts by bringing the Latin GRAMMY experience to another level while creating synergies around what we honor: music. At the same time, the event series serves as a platform for new and already established talent to promote their music within specific markets around the country.
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Five years ago, there was the crossover energy where all of a sudden, 'Time Magazine' and 'Newsweek' were saying things like the 'Latino Wave was coming.' But it didn't really happen that way,
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They couldn't adapt to our demands in catering to Hispanics and trying to be much more bilingual, ... The show will be in Spanish, so that makes a huge difference. I'm pretty sure the audience will define and determine very much the way we put the music to them.