Gary Cowger
Gary Cowger
great job keeps quality
They've done a great job down there. The quality of the Cobalt keeps getting better.
bold concept goes looked nod past step
Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.
bold concept goes looked nod past step
Like the SSR, it's a bold nod to the past and a big step into the future, ... The concept for this goes back to when we looked at how we can use Chevy's heritage.
gm inside mantra start
The mantra inside GM is 'fast start in '04,
ad communication consumers details journey longest road text voice
We need to communicate to consumers in a new way, in a voice that's very different from what they expect, ... The text of the first ad details the company's long journey on the longest road in the world -- 'The Road to Redemption.'
cycle early product
You always look at what's possible, but that product (the Cobalt) is early in its cycle right now.
impressive starting yield
What we're working on are the right things, and they're starting to yield some impressive results.