Gary Hemphill
Gary Hemphill
beverage changing coke competition consumer deliver landscape move quickly rapidly shelf space
It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants. The competition for shelf space is intense.
bulk compelling convince market pay people tends
It's not that they can't be successful, ... It's just that the bulk of the market in the U.S. tends to be middle- and low-price brands. You really have to tell a compelling story to convince people to pay more.
consumer moving recognize
They were the first to recognize that the consumer was moving to noncarbonated products, and they innovated aggressively.
consumer direction fall innovation products umbrella
There's a lot of innovation around products that fall under the umbrella of 'good for you'. Increasingly that's the direction the consumer is moving.