Gary Rodkin
Gary Rodkin
Gary Rodkin is the past CEO and President of ConAgra Foods, one of the largest food processing companies in North America. Rodkin was formerly the CEO and president of the North America division of PepsiCo from 1995 to 2005, and still is a special consultant through his exit agreement with the company. He helped PepsiCo grow in the purchasing of Quaker Oats. He also was vice president of marketing at General Mills for many years before he left for PepsiCo...
Gary Rodkin quotes about
advantages combining compelling leverage strengths
There are compelling advantages to combining these operations. It allows us to leverage the strengths of each business, while simplifying our structure.
brand encouraged given low major marketing overall potential relatively results
While overall brand results are mixed, I am encouraged by the durability and potential of some of our major brands, given our inconsistent and relatively low marketing investments.