Geoffrey Moore
Geoffrey Moore
Geoffrey Mooreis an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers...
according against backlash community companies ethics potential
I think there is a potential for backlash from the open-source community against companies that do not play according to the aspirations or ethics of that community.
technology
There is no new technology in the iPod.
party issues marketing
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
long marketing fads
Marketing has long known how to exploit fads and how to develop trends.
correct instead move race scale thinking toward
We were thinking about scale instead of liquidity, ... The correct move now is to redirect the race toward liquidity.