George Schweitzer
George Schweitzer
access across america cbs extension fantastic features inside introduce lovers magazine model news perfect phenomenal profiles sports strategic talent together tv viewers
This is the perfect extension of the CBS brand, and a strategic way to introduce new viewers to all the phenomenal talent we've assembled in our entertainment, news and sports programming. The distribution model we've put together assures us that this publication will have a fantastic debut, and that TV lovers across America will have access to all the inside scoop, profiles and features that only WATCH! Magazine can deliver.
dvds giving premiere street teams time
In the past, we have had street teams giving out show premiere DVDs and things like that, but this is the first time we are doing these big-scale events.
delivered great history money places promotion spending
We're spending more money on this than any other promotion in UPN history. They've delivered to us a great pilot, and we want to get this out in as many places as we can.