George Shiffler
![George Shiffler](/assets/img/authors/unknown.jpg)
George Shiffler
decline forced grips growth likely market seek shift steep
Vendors are likely to see a fundamental shift in the market as they come to grips with the steep decline in mature-market desk-based growth and are forced to seek growth in other market segments.
constraint ease intel slow
Initiatives like those done at Intel could ease the constraint of some barriers. But it's still a slow process.
buyers concerns holding later pc purchases result until value
End-user concerns about availability and value of these new technologies could result in some buyers holding off PC purchases until later in 2006 or beyond.
increasing low maintain mobile pc resulted revenue sacrifice share struggle succeeded unit value
PC vendors have succeeded in increasing the unit share of higher-margin mobile PCs. But this has resulted in a significant sacrifice of desk-based revenue as vendors struggle to maintain the value proposition of desktops at the low end of the market.
buyers dynamic expect fact forcing growth limits pc price quest sharp test
The quest for growth is forcing vendors to test the limits of PC price elasticity. The whole dynamic is compounded by the fact that buyers have increasingly come to expect sharp price declines.