Gian Fulgoni
Gian Fulgoni
Gian Mark Fulgoniis a British businessman, entrepreneur and market research consultant...
anytime based clear far growth online opened percent period sales seeing solid strength strong versus year
The 2006 year opened on a strong note, with solid growth of 33 percent in online non-travel sales versus the same period in 2005. It's clear based on what we're seeing so far in 2006 that the strength in online sales will not wane anytime soon.
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The season's busiest days occurred on Dec. 12 and 13, but we've seen continued sales momentum as Christmas neared.
confirm early excellent online results year
Early results confirm that this is going to be another excellent year for online buying.
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Even among people who shop online, more than 90 percent of their spending is done offline. So e-commerce has a lot of upside ahead.
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It looks eerily similar to the boom days. A slew of new Internet companies are competing across a whole bunch of categories. It's really jumping.
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The growth of 25 percent we're now seeing vs. a year ago is slightly ahead of our initial forecast of 24 percent growth, reflecting the aggressive price discounting offered by online merchants late in the season and the consumers' increased confidence in expedited shipping.
asleep searches
You'd have to be asleep to not see how important searches have become.
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It is clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store.
advantage black consumers days highest holiday last monday occurred online peak sales spending
Black Monday was only the 12th highest online spending day of the 2004 holiday season. Last year, peak sales days actually occurred in mid-December as consumers scrambled to take advantage of late-season discounts and free-shipping offers.
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They look at music videos, news clips and movie trailers. They're not watching many complete shows yet, but that's coming.
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There is an abundance of data available in the digital world and if it’s harnessed effectively and correctly it can provide terrific insights.
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You actually see people spending more time online because you've eliminated the pain of waiting. And they spend more money because online shopping is easier.